Coffee-to-go is a massive industry in the UK, and one, which continues to grow considerably year on year. This continued growth has witnessed an increasing number of retailers offering freshly ground take-away coffee, and reaping the rewards in terms of incredible profits.
One rijo42 customer currently enjoying highly increased profits is a farm shop in East Sussex. Lambs Larder is highly aware of the fact that to generate exceptional revenue from coffee sales, a high performance reliable commercial coffee machine is essential. It was for this very reason that they opted for the rijo42 Brasil machine, and the business is currently making over £40k per annum in coffee sales alone. Their ethos is to offer great quality coffee at a reasonable price setting them apart from the competition. They offer a high-street quality coffee at a small independent price, and with huge success. Through increased coffee sales they have also seen a huge rise in sales of products such as flapjacks, shortbread and doughnuts, all of which are high profit items.
The key to the success of the machine within Lamb’s Larder is through advertising and promotion, both in-store and externally. The highly visible external signage draws in passers-by and the internal signage alerts patrons of where the coffee machine is located. At rijo42, we provide full promotional support with all of the commercial coffee machines we install including coffee table menus, A boards, projecting wall signs, large outdoor cups and menu boards to name but a few. We also supply a comprehensive starter pack of ingredients and ancillary products with all of our commercial coffee machine installations.